Andrea has years of experience in the area of health and nutrition marketing, developing innovative approaches to communicate health-related messages to consumers, health care professionals and Key Opinion Leaders.
Services that FoodWise can provide in this area include:
- Development of nutritional and medical marketing programmes
- Development of tools and materials that can be used to communicate the product message to consumers or doctors
- Identifying and managing the relationship with Key Opinion Leaders
- Product claim development - optimising packaging and communication to provide a clear, consistent and scientifically supportable message
- Development of regulatory dossiers to support claims
- Training of staff or distributors in the areas of health, nutrition, product knowledge and nutritional marketing